Leh La2? Why Not?

Recently, in the midst of telecom company and charity commercials, suddenly a song/video clip promo comes on starring Amina Khalil, among other notable actors. Is this a movie? A series? We're well into Ramadan so any series would have started already. I put confusion aside for a moment because it has captured my full attention.

At first glance the promo shows a happy wedding scene, posing for a photo. Soon we see Amina's character looking quite unsure. The wedding scene alternates with scenes showing a pensive Amina doing things on her own. She's entering a competition, cooking, and basically, doing things on her own. The climax of the trailer shows Amina just before signing the marriage contract, and then....she bolts. The runaway bride gains speed as she grows more and more sure of her decision.

The whole vibe seems to represent a woman going against the grain and abandoning the institution of marriage and possibly, gasp, living on her own!? The promo ends with her looking satisfied on her balcony. It's then revealed that it's a series called Leh La2? (Why not?) and it will show during the second half of Ramadan.

The song "Elly Adra" by Amal Maher goes perfectly with the feel of the trailer. It speaks of  women's empowerment and has us rooting for our heroine already.

The vast majority of unmarried, and even divorced women in Egypt, live with their parents. The expectation for a young woman in the region is to marry and have children. It's just what is done. What this series seems to do is challenge that very idea and show that a woman can be single and have success and happiness. Of course, this is all purely speculation on my part, as the series hasn't aired yet, but these are my initial takeaways from the trailer.

I truly feel the show's concept is fresh and appealing. I'm really anticipating seeing how this story unfolds.

The series Leh La2? (Why Not?) is due to premiere May 8th on MBC. No word yet on what time. One thing's for sure, I will definitely be tuning in.